SIZZLIN’ GREENS
SIZZLIN' GREENS ISN'T JUST ANOTHER RESTAURANT—IT’S A BOLD, ENERGETIC, AND FLAVOR-PACKED EXPERIENCE.
When they approached Lawson & Rose, they needed more than just a logo; they required a full-fledged brand identity that captured the heat, freshness, and personality behind their name.
From typography to color, every element of the Sizzlin' Greens brand was designed to balance vibrant energy and modern simplicity—something that stands out in a competitive food space while feeling effortlessly cool and inviting.
CASE STUDY DETAILS
Sizzlin’ Greens: Healthy is hot.
Client: Sizzlin’ Greens
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Sizzlin’ Greens needed a brand identity that reflected its dynamic and flavorful approach to food. The challenge was to craft a look and feel that was bold, appetizing, and contemporary while staying versatile enough for use across menus, signage, and digital platforms.
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Sizzlin’ Greens needed a brand identity that reflected its dynamic and flavorful approach to food. The challenge was to craft a look and feel that was bold, appetizing, and contemporary while staying versatile enough for use across menus, signage, and digital platforms.
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We leaned into contrasting elements—heat vs. fresh, bold vs. clean, playful vs. sharp—to create a visual identity that sizzles.
Typography: A dynamic wordmark with custom letterforms that capture movement and energy.
Color Palette: A mix of warm, fiery tones (think chili reds and seared oranges) balanced with fresh greens and crisp neutrals.
Brand Voice: Fun, confident, and just a little rebellious—speaking directly to a customer who loves big flavors and good vibes.
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Logo System: A clean but impactful wordmark, adaptable across signage, packaging, and digital assets.
Menus & Packaging: Designed to enhance the vibrant, fresh aesthetic while keeping usability at the forefront.
Environmental Branding: Interior and exterior applications that reinforce the brand's energetic yet modern vibe.
Digital Presence: A brand identity that translates seamlessly across web and social, ensuring consistency and engagement.
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Sizzlin’ Greens launched with a standout identity that immediately resonated with customers. The brand’s distinct look and playful attitude helped drive high engagement and strong first impressions—creating a restaurant that feels fresh, exciting, and unmistakably Sizzlin’.
